Before And After
Posted by admin on May 9, 2012 in Business In General | 0 comments
One of the most common tricks used by marketers and branders of various stripes is the “before and after” shot. The concept is simple. Show the customer or prospect what something was before the product or service was applied. Make sure it looks plain or rundown. Then show them what it looked like after the fact, with an emphasis on the appearance of...
Read MoreAchieving Customer Excellence
Posted by admin on Mar 26, 2012 in Business In General | 0 comments
The most recent decades in business have latched on to a concept of the customer being the most important aspect in decision-making. The bottom line depends on the consumer. And in many ways, this concept has been proven again and again. What does customer excellence entail? Just two things: 1. The ability to retain loyal customers 2. The ability to offer...
Read MoreShow Us Your Underbone
Posted by admin on Feb 21, 2012 in Business In General | 0 comments
For better or worse, in North America, the motorcycle is a toy. We have heard a lot of marketing about how riding a motorcycle is a part of a “lifestyle”. Although I’ll have to agree that there are certain times and certain roads that being in a motorcycle can be a spiritual experience, the whole lifestyle rap is a little hard to swallow when...
Read MoreCounterfeits To Watch Out For
Posted by admin on Feb 13, 2012 in Business In General | 0 comments
The amount of counterfeit goods that come into the country is astounding. Last year the US Customs and Border Protection Service intercepted and seized more than 25,000 shipments of counterfeit goods. The estimated value of the haul is $178.9 million. Just like drugs, this is only the tip of the iceberg. The number is tiny in comparison with what actually gets...
Read MoreFitness Trends As Branding
Posted by admin on Jan 25, 2012 in Branding | 0 comments
If you don’t believe that fitness is big business, just take a look at some of the scholarly literature that comes out about fitness trends. This is the sixth year that the American College of Sports Medicine (ASCM) has published a Worldwide Survey of Fitness Trends. The ASCM is an association of scientists, medical professionals, and academicians...
Read MoreThe iPad 3 Is On Its Way
Posted by admin on Jan 19, 2012 in Business In General | 0 comments
The fact that there is a new model of the Apple iPad coming out should only be news to the couple dozen people who have never heard of the iPad. Any one who has heard of Apple’s devices knows that the company is constantly upgrading and improving their products, just like everyone else in the tech industry. It is amazing how quickly a piece of tech gear is...
Read MoreA Short History Of Mobile Telephony
Posted by admin on Jan 11, 2012 in Uncategorized | 0 comments
Popular Mechanics recently published a list of the 101 Gadgets that Changed the World. The illustrated list makes interesting and entertaining reading, but becomes more and more thought-provoking as it winds down to number one; the gadget that the editors consider the one that has had the most impact on the world as a whole. Many of the items that made the...
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